GenesisCare, a leading provider of integrated oncology and multispecialty care, operates 140 sites across Florida and North Carolina. The organization is dedicated to delivering comprehensive and coordinated care across a wide range of specialties, including radiation oncology, medical oncology, hematology, urology, ENT, and surgical oncology. Serving over 120,000 patients, particularly in underserved regions, GenesisCare’s mission is to improve patient outcomes, enhance access to care, and elevate the overall care experience.
In 2023, GenesisCare faced a significant challenge, filing for Chapter 11 bankruptcy as part of a strategic effort to restructure and refocus its U.S. operations. This move allowed the organization to shed unprofitable operations and emerge stronger, more streamlined, and better positioned to meet the needs of its patients. Rebranding itself as GenesisCare U.S., the company successfully navigated this challenging period and set a new course focused on sustainable growth and enhanced care delivery.
At the helm of this transformation is Michael McKenna, GenesisCare U.S.’s Head of Procurement. With a rich background that includes leadership roles at Barclays, Pfizer, and Novartis, McKenna brings a wealth of experience in managing complex operations and navigating change. Under his leadership, GenesisCare has successfully transitioned through significant restructuring, emerging stronger and more focused on delivering world-class healthcare services.
McKenna firmly believes in the power of strategic partnerships and the critical role technology plays in modern healthcare. “Partnering with the right service providers is crucial to maintaining operational efficiency and ensuring we can deliver the highest level of care to our patients,” McKenna emphasizes. His approach to procurement and service management is rooted in a deep understanding of the balance between immediate operational needs and long-term strategic goals.
In this context, McKenna highlights the invaluable role that Infinx has played in GenesisCare’s journey. “Since collaborating with Infinx, we’ve seen remarkable improvements in our billing processes and overall operational efficiency,” McKenna notes. “Their ability to integrate technology solutions like prior authorization and A/R and denials management systems into our framework proved to be invaluable during our restructuring period.”
Infinx’s comprehensive revenue cycle management solutions have been instrumental in helping GenesisCare navigate complex transitions while maintaining high standards of patient care. “Infinx has been instrumental in transforming our revenue cycle management,” McKenna adds. “Their dedicated team ensures our operations run smoothly, allowing us to focus on providing excellent patient care.”
As GenesisCare continues to evolve post-bankruptcy, the partnership with Infinx remains a cornerstone of its strategy to enhance financial health and operational efficiency. By leveraging advanced technology and deep expertise, GenesisCare is well-positioned to achieve sustainable growth and continue delivering exceptional care to the communities it serves.
For more information on GenesisCare’s transformation, read the full article in Boss Magazine here.
